As with any business, in order to market your product or service – you have to network!
Our Realtors Association of St Lucie has a fabulous networking opportunity every Thursday morning … but it’s for Realtors only.
What goes on at this Agent-only pow-wow?
Pure Marketing Madness.
Realtors who belong to the St Lucie board meet at 8:30am weekly to mingle, have coffee and pastries, and chat amongst their peers. Then as the clock strikes 9am the madness begins. Each week there is a tour of a particular geographical area. Realtors that have listings in these areas make sure that their homes are “Open” for all of the other agents to tour. After the tour is confirmed and the agents know where they’re going, they are allowed to “pitch” one of their listings. For 30 seconds they tell all of the other Realtors why they should bring their buyers to their property to get it sold.
Want to see what the madness looks like – even if you aren’t a Realtor?
Follow me as I take you through the tour and you get to see what these crazy Realtors do every week.
So what does this mean to a home buyer or seller?
Within the first few months of me becoming an agent I had heard another agent pitch a house in a neighborhood that I had buyers looking in. It’s amazing how listening to someone tell you about a listing is a much more enlightening experience than reading about it on the MLS. So I took my buyers there, they made an offer, and they bought it!
For home sellers – you get the benefit of the opposite of the above little story. If your agent attends Marketing Madness they get to tell all the other agents about your home – which can give greater detail than what is shown on the MLS. Also, when the tour comes to your neighborhood once per quarter you get the benefit of having many agents seeing your home all in a short period of time. This is a good time for your agent to ask for price opinions to make sure that his or her peers think that your property is within the market price and is competitive. Other agents generally give feedback on what you could do to make the home “show” better, as well.
If you’re thinking about listing your home for sale and you’re interviewing different agents, make sure to ask if they attend the Realtor’s Marketing Madness.
If you’re ready to start searching for homes, or if you have decided that it’s time to sell your current property, contact me to talk about your options and find what will work best for you.